Erico Motorsports Staff

John has followed his passion for scooters and motorcycles for many years growing Erico Motorsports since 1993, after moving the business from his garage to a small rented shop in North Denver. "European brands have soul, passion, and history", says John when asked why he chose the brands Erico represents. As an art collector, he measures each addition precisely to communicate meaning and structure. Each Erico marquee is considered a vital piece of motorcycle history and culture. "Working side by side with two of the loves of my life, Tai, and two-wheeled vehicles, is more than I could have dreamt for out of life," adds John.

Tai Beldock joined Erico in 2000 after 15 years in the Media Industry. She is also a 20 year veteran of the United States Air Force. Tai is constantly looking for out-of-the-box ways to market Erico. It's her goal to single-handedly revolutionize the way the motorcycle industry presents itself. When she's not being the "MOM" of Erico, she is busy volunteering at Penn's school and making sure that John has clean socks. And once in a while, she even gets some time to herself to ride her custom LX150 affectionately called the "Boss Lady." If you have a great idea or sponsorship opportunity make sure you email her.

Viva is a rat terrier/blue heeler mix. Her large ears allow her to hear the UPS truck coming from miles away, with the promise of a milk bone! She loves everyone who walks through the door at Erico, especially little kids. In the mornings you can find her in the window taking a leisurely nap, which begs the question "How much is that Doggie in the window"? However, Viva isn't for sale, but you are free to visit her anytime!

Ian is the Master of Inventory Control.  His knowledge of parts and customization can be seen on his personal '15 Vespa GTS 300 which has more custom parts that can be listed in this bio.  He can usually be found with his trusty companion, Willow, (one of the sweetest dogs on the planet) in the back of the Service Department making sure the technicians get the parts they need to fix your ride.

And when he's not working at Erico you can find Ian on several local stages playing bass in his heavy metal band.

Sterling started riding at the tender age of four on a Suzuki JR50. His riding experience began in the mountains and trails of New Mexico and then gained speed in Colorado. When not slinging metal at Erico, Sterling can be found on his mountain bike conquering the front range. And when he needs a break from two wheels, Sterling likes to drink craft beer and hang with his two dogs, Bilbo and Arlo.